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WWRC
WWRC
Frequency 1260AM (kHz)
City Washington, D.C.
Market
Branding
Owner Clear Channel Communications
Sale pending to Red Zebra Communications
Power 5,000 watts
Slogan
Airdate November 11, 1928
Format launch
Format dropped
Sister stations
Website wwrl1600.com
Webcast link


WWRC (1260AM) is a news/talk-formatted radio station licensed to Washington, D.C.. The station is owned by Clear Channel Communications. On July 1, 2008, Red Zebra Communications, owned by Daniel Snyder, took over operations of WWRC and two AM sister stations, pending approval of sale.

Its callsign is a four-letter version of the famous WRC callsign in Washington.

Progressive talk programmingEdit

The station carries a full-time progressive talk format.

Until 2005, the station carried sports talk programming (in addition to sister station WTEM), then switched to progressive talk and became an Air America Radio affiliate. WWRC still carries Washington Mystics women's pro basketball, select American University men's basketball games and other sports broadcasts dislodged from WTEM and WTNT by schedule conflicts.

HistoryEdit

The station was the original home of WOL, and signed on in 1928. A station/callsign swap with WWDC (1450 AM) on February 20, 1950 landed the WWDC call letters on 1260 kHz for the rest of the century. During the 1960s, radio personalities such as Jimmy Dean and Fred Fiske had programs on this station. The format was middle-of-the-road. It staked out a place in radio and music history by being the first station in the U.S. to air the Beatles' "I Want To Hold Your Hand" in December 1963, effectively kickstarting "Beatlemania" in America.

During the 1970s, WWDC was a moderately popular Top 40 station. In 1980, the station began simulcast of sister FM Rock station WWDC-FM ("DC101"). A few years later, it broke off the simulcast and became an Adult Standards station.

WWDC changed call letters to WGAY in 1999, following the dropping of the long-time beautiful music format that was WGAY-FM (which became WJMO-FM; today WIHT) WGAY kept its adult standards format nonetheless until Clear Channel Communications bought the station with the AMFM merger in 2000. In 2001, the WGAY format was dropped and the business news format and WWRC callsign was moved from 570 AM to 1260 AM. Even still, there were difficulties finding a format for the station that was different from the other Clear Channel stations in the Washington metropolitan area.

Beginning on February 9, 2009, WWRC was broadcasting a syndicated business talk format under the brand, "Money 1260."

WWRC was sold to Salem Communications in April 2010.[4] Upon taking control on May 15 (initially via a local marketing agreement), Salem will relaunch the station with its conservative talk format.

RatingsEdit

SP04 SU04 FA04 WI05 SP05 SU05 FA05 WI06 SP06 SU06 FA06 WI07 SP07 SU07 FA07 WI08 SP08
SP04 SU04 FA04 WI05 0.5 0.0 0.0 0.0 0.6 SU06 FA06 WI07 SP07 SU07 FA07 0.0 SP08

Source: Arbitron

External linksEdit


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