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WMCS
Frequency 1290AM (kHz)
City Greenfield, Wisconsin
Market Milwaukee
Branding
Owner All-Pro Broadcasting
Power 5,000 watts
Slogan "Community First"
Airdate
Format launch
Format dropped
Sister stations WLUM, WLDB
Website 1290wmcs.com
Webcast


WMCS (1290 AM) is an African-American-oriented talk and music radio station licensed to Greenfield, Wisconsin serving the Milwaukee area. The station is owned by All-Pro Broadcasting.

ProgrammingEdit

The station carries mostly locally-oriented talk, including liberal morning host Joel McNally. WMCS also carries Al Sharpton's midday show.

HistoryEdit

Under previous ownership, the station was Top 40 as WZUU, sister to WZUU-FM. At one time, they were oldies as WLZZ ("Solid Gold Wheels"), prior to the station's sale to All-Pro Broadcasting.

The station has been playing R&B oldies or urban adult contemporary music, with some local talk shows since 1985. The changeover to an all-talk format happened in 2004. The station's call letters were WMVP for many years ("MVP" referred to owner Willie Davis' pro football years with the Green Bay Packers). ESPN Radio 1000 in Chicago purchased the call letters from Davis, and 1290 became WMCS in December. 1993. The WMCS call sign stands for "Milwaukee's Community Station", to emphasize the station's heavy community involvement.

In December 2004, WMCS began airing the syndicated ESPN Radio broadcast after sunset, in partnership with daytime-only sports station WAUK (then at 1510 AM) as "Milwaukee's ESPN Radio...1510 days, 1290 nights."[1] The sports format later became home to play-by-play broadcasts for Marquette University men's college basketball and the AHL's Milwaukee Admirals via WAUK.

On January 22, 2008, Good Karma Broadcasting, owner of WAUK, purchased Jackson-based religious station WRRD-AM (540) from Salem Communications, and moved WAUK's sports talk format to the full-time signal on February 12, casting doubt on the nighttime simulcast agreement with WMCS.[3] On July 30, WMCS will cease airing sports programming and begin airing their own content, consisting of blues and gospel music programming, in addition to Al Sharpton's daily talk show.

WAWA 1590Edit

Prior to its purchase of WMCS in 1988, All-Pro Broadcasting owned WAWA-AM (1590), a daytime-only AM station licensed to West Allis, Wisconsin. WAWA aired a traditional R&B format that was popular with Milwaukee's African-American community, and was a serious rival to WNOV during the 1960s, 1970s and 1980s. They also simulcast with their FM sister station at 102.1 FM, and at various times from 1979 until 1988, they carried the WLUM call letters, as did their sister station. When All-Pro purchased the much-stronger 1290 frequency in 1988, they signed WAWA 1590 off for good and returned the station's license to the FCC.

External linksEdit


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