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KGO

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KGO
Frequency 810AM (kHz)
City San Francisco, california
Market San Francisco Bay Area
Branding
Owner Citadel Communications
Power 50,000 watts
Slogan
Airdate 1924
Format launch
Format dropped
Sister stations KSFO
Website kgoam810.com
Webcast link


KGO (810AM) is a news/talk-formatted radio station licensed to San Francisco, california, serving the entire Bay Area area. The station is owned by Citadel Communications.

For over 25 years, KGO radio has received Arbitron's number-one ranking in the Bay Area. Operating with 50,000 watts of power as a clear channel station, it is accessible throughout the western United States and beyond. It operated as the West Coast flagship radio station of the American Broadcasting Company (ABC) until the radio group was purchased by Citadel Broadcasting in 2007.

Liberal programmingEdit

The station carries a mix of locally-oriented liberal and partisan talk along with odd-man-out shows like Dr. Dean Edell. Unlike most other American news/talk stations, KGO originates nearly all of its own programming locally.

HistoryEdit

KGO signed on the air in 1924 from General Electric's Oakland electrical facility, as part of a planned three-station network comprising WGY in Schenectady, New York, and KOA in Denver, Colorado. Due to GE's involvement in RCA and RCA's launch of the NBC radio network, KGO was soon operated by NBC management as part of the NBC network. See the KNBR entry for a fuller discussion of NBC's San Francisco radio operations.

1940s-1950sEdit

In 1943, the Federal Communications Commission forced NBC to sell one of its two networks (and that network's affiliated stations). The NBC "Blue Network" became ABC and KGO became an independent entity.

In the postwar period, KGO produced many live music programs, including that of Western Swing bandleader Bob Wills, a staple of the period. KGO was also instrumental in bringing the first exercise show to broadcasting, hosted by Jack LaLanne, a fitness instructor and gym operator in nearby Oakland. LaLanne conducted his radio fitness show for many years on KGO, and moved in the late 1950s to KGO-TV and a successful TV syndication career.

By the late 1950s, KGO had suffered poor ratings. In 1962, ABC management brought in new management including a program director, Jim Dunbar, who revamped the station into one of the country's first news/talk stations. While the new format was initially unsuccessful, Dunbar stressed the "live and local" aspect of the programming by running the talk shows every day from locations such as Johnny Kan's Chinese restaurant, Senor Pico's Restaurant, and the legendary Hungry i nightclub. This higher profile caused KGO's ratings to begin a steady climb. Among KGO's personalities then was future Radio Hall of Fame member J.P. McCarthy, the station's morning host in the early 1960s.

1960s-1980sEdit

After trying various formats, KGO eventually shifted to news and talk shows. It relied heavily on the ABC radio network for its news programs, carrying Paul Harvey's twice-daily programs, but also began to develop a strong local news staff that produced extended morning and afternoon newscasts. The local talk show hosts included Owen Spann and Jim Eason, who often interviewed visiting celebrities in the studios. Owen Spann even originated special broadcasts from Europe and Africa, interviewing various government officials. Local director-actor Jack Brooks hosted a Saturday-morning entertainment program until his sudden death in June 1984, after directing a production of Kismet for the Capuchino Community Theatre that featured Jim Eason as the poet Omar Khayam. Dr. Dean Edell began his regular medical programs at KGO, leading to nationally-syndicated broadcasts.

Ratings and signal strengthEdit

Today, KGO for over 27 years (as rated quarterly by Arbitron) has been the number-one station in the Bay Area, a feat remarkable in broadcasting. The KGO signal also registers as a station listened to in surrounding metropolitan areas. Due to the nature of the signal, KGO broadcasts essentially on a north-south axis, protecting itself from interference with WGY at night. This makes KGO essentially free of static at night in places like Seattle and San Diego, but difficult to receive in Reno and points east of the Sierra Nevada mountains. Reception at Edmonton is barely discernible.

HostsEdit

Unlike many other talk radio stations in the United States, KGO, as noted above, creates nearly all of its own programming, with very limited syndicated content; that is, majority of its programs are hosted by San Francisco Bay Area broadcasters.

The station carries a variety of programs. John Hamilton discusses travel and leisure, Gene Burns covers fine food and dining, and Joanie Greggains hosts a health-and-fitness program. KGO runs news during the morning and afternoon drive. Since early 2008, Brent Walters, local professor, has hosted Sunday's God Talk with a new format that has drawn attention. KGO also aired an hourlong newscast at noon, but discontinued that practice following the move of the KGO radio lawyer Len Tillem to weekday broadcasts on November 27, 2006. Its news coverage tends to have more anchor banter, longer stories and lighter stories than the hard-news format of KCBS.

SportsEdit

KGO was the radio broadcast home for the San Francisco 49ers football team from 1987 to 2005. It has broadcast the college football games of the University of California, Berkeley Golden Bears since 1974.

Annual Cure-a-ThonEdit

Every year, KGO hosts an annual fundraiser named the KGO Cure-a-Thon to help raise money for the The Leukemia & Lymphoma Society. All of the station's regular programming is preempted for an entire day for the event. Listeners are encouraged to call in donate money to help fight cancer. An auction is also held to help raise money. Notable items have included a trip with Gene Burns on a private jet to various destinations such as Las Vegas or Italy.

At the end of the Cure-a-Thon, Ray Taliaferro generally encourages more donations by shouting his signature phrase that "It is not enough." The Cure-a-Thon then continues past the designated 24 hour mark (with encouragement from Ray), causing the station management to have a fit because advertisers have paid for advertising that isn't being broadcast. However, this long-running joke was spoofed in 2006 when the Cure-a-Thon was planned to run a bit over 24 hours.

Using solar powerEdit

Sometime in March 2008, solar panels were installed at the transmitter location of KGO to offset some of the power consumption during the daytime hours.

External linksEdit


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